![Uli Hoeness: ′Bayern Munich is a global brand′ | Sports | German football and major international sports news | DW | 09.10.2017 Uli Hoeness: ′Bayern Munich is a global brand′ | Sports | German football and major international sports news | DW | 09.10.2017](https://static.dw.com/image/15642105_101.jpg)
Uli Hoeness: ′Bayern Munich is a global brand′ | Sports | German football and major international sports news | DW | 09.10.2017
![How the 1974 European Cup final set Bayern Munich and Atlético Madrid on different paths for decades How the 1974 European Cup final set Bayern Munich and Atlético Madrid on different paths for decades](https://i0.wp.com/thesefootballtimes.co/wp-content/uploads/2018/09/bayernatletico.jpg?fit=1492%2C1080&ssl=1)
How the 1974 European Cup final set Bayern Munich and Atlético Madrid on different paths for decades
![FC Bayern Munich with the European Cup of National champions 1974, Stock Photo, Picture And Rights Managed Image. Pic. PAH-1529047 | agefotostock FC Bayern Munich with the European Cup of National champions 1974, Stock Photo, Picture And Rights Managed Image. Pic. PAH-1529047 | agefotostock](https://previews.agefotostock.com/previewimage/medibigoff/f7c113138069416ef852b19a8aeb9784/pah-1529047.jpg)
FC Bayern Munich with the European Cup of National champions 1974, Stock Photo, Picture And Rights Managed Image. Pic. PAH-1529047 | agefotostock
![sports, soccer / football, European Champion Club's Cup, FC Bayern Muenchen, group picture, 1974, Additional-Rights-Clearences-Not Available Stock Photo - Alamy sports, soccer / football, European Champion Club's Cup, FC Bayern Muenchen, group picture, 1974, Additional-Rights-Clearences-Not Available Stock Photo - Alamy](https://c8.alamy.com/comp/GCA9E2/sports-soccer-football-european-champion-clubs-cup-fc-bayern-muenchen-GCA9E2.jpg)
sports, soccer / football, European Champion Club's Cup, FC Bayern Muenchen, group picture, 1974, Additional-Rights-Clearences-Not Available Stock Photo - Alamy
![Fussball, Bundesliga, Saison 1973/1974, VfL Bochum gegen FC Bayern Muenchen 0:1, Stock Photo, Picture And Rights Managed Image. Pic. VIG-4328835 | agefotostock Fussball, Bundesliga, Saison 1973/1974, VfL Bochum gegen FC Bayern Muenchen 0:1, Stock Photo, Picture And Rights Managed Image. Pic. VIG-4328835 | agefotostock](https://previews.agefotostock.com/previewimage/medibigoff/3df0dcc901650cd54f03306679a258c7/vig-4328835.jpg)
Fussball, Bundesliga, Saison 1973/1974, VfL Bochum gegen FC Bayern Muenchen 0:1, Stock Photo, Picture And Rights Managed Image. Pic. VIG-4328835 | agefotostock
![🇺🇸 FC Bayern US 🇨🇦 on Twitter: "🏆 1974 🏆 1975 🏆 1976 45 years ago today, we completed the back to back to back hat-trick of the European Cup. ❌3️⃣ #MiaSanMia https://t.co/8oJ9p64MP7" / Twitter 🇺🇸 FC Bayern US 🇨🇦 on Twitter: "🏆 1974 🏆 1975 🏆 1976 45 years ago today, we completed the back to back to back hat-trick of the European Cup. ❌3️⃣ #MiaSanMia https://t.co/8oJ9p64MP7" / Twitter](https://pbs.twimg.com/media/E1MMAogWUAAsWsI.jpg:large)
🇺🇸 FC Bayern US 🇨🇦 on Twitter: "🏆 1974 🏆 1975 🏆 1976 45 years ago today, we completed the back to back to back hat-trick of the European Cup. ❌3️⃣ #MiaSanMia https://t.co/8oJ9p64MP7" / Twitter
![FC Bayern English on Twitter: "1974, 1975 and 1976: 40 years ago today, # FCBayern claimed their third European Cup in three years! https://t.co/PsG0Wh8Qvi" / Twitter FC Bayern English on Twitter: "1974, 1975 and 1976: 40 years ago today, # FCBayern claimed their third European Cup in three years! https://t.co/PsG0Wh8Qvi" / Twitter](https://pbs.twimg.com/media/CiPfEruW0AA48Q3.jpg)
FC Bayern English on Twitter: "1974, 1975 and 1976: 40 years ago today, # FCBayern claimed their third European Cup in three years! https://t.co/PsG0Wh8Qvi" / Twitter
![Rekordsammler FC Bayern: Die "Goldenen Jahre" | FC Bayern München | Bundesliga | Sport | Themen | BR.de Rekordsammler FC Bayern: Die "Goldenen Jahre" | FC Bayern München | Bundesliga | Sport | Themen | BR.de](https://www.br.de/themen/sport/inhalt/fussball/fc-bayern-muenchen110~_v-img__16__9__xl_-d31c35f8186ebeb80b0cd843a7c267a0e0c81647.jpg?version=d41c8)
Rekordsammler FC Bayern: Die "Goldenen Jahre" | FC Bayern München | Bundesliga | Sport | Themen | BR.de
![football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern..., Stock Photo, Picture And Rights Managed Image. Pic. VIG-4300533 | agefotostock football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern..., Stock Photo, Picture And Rights Managed Image. Pic. VIG-4300533 | agefotostock](https://previews.agefotostock.com/previewimage/medibigoff/6306bdd5290c48bd1a64c8b67249520b/vig-4300533.jpg)
football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern..., Stock Photo, Picture And Rights Managed Image. Pic. VIG-4300533 | agefotostock
![football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern Munich 5:0, Franz Beckenbauer (FCB Stock Photo - Alamy football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern Munich 5:0, Franz Beckenbauer (FCB Stock Photo - Alamy](https://c8.alamy.com/comp/DX594R/football-bundesliga-19731974-stadium-am-boekelberg-borussia-moenchengladbach-DX594R.jpg)
football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern Munich 5:0, Franz Beckenbauer (FCB Stock Photo - Alamy
![Mannschaftsfoto FC Bayern Muenchen Saison 1974 75, hi v li Franz Beckenbauer, Hans Josef Kapellmann, Co Mannschaftsfoto FC Bayern Muenchen Saison 1974 75, hi v li Franz Beckenbauer, Hans Josef Kapellmann, Co](https://www.imago-images.com/bild/sp/0018277478/w.jpg)
Mannschaftsfoto FC Bayern Muenchen Saison 1974 75, hi v li Franz Beckenbauer, Hans Josef Kapellmann, Co
![football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern..., Stock Photo, Picture And Rights Managed Image. Pic. VIG-4300532 | agefotostock football, Bundesliga, 1973/1974, Stadium am Boekelberg, Borussia Moenchengladbach versus FC Bayern..., Stock Photo, Picture And Rights Managed Image. Pic. VIG-4300532 | agefotostock](https://previews.agefotostock.com/previewimage/medibigoff/a70b4e66d89093b1fa224f1a93ab2ee0/vig-4300532.jpg)